Increasingly, technical professionals must translate how their IT/technical skills and experience provide valuable solutions to business needs and deliver that personal brand message successfully across both traditional (résumé) and social (LinkedIn, etc.) media.
I really do believe that sometimes we (meaning the collective human race in general and career pros in particular) just like to make things harder than they really are. And that is especially true when it comes to “personal branding.”
As an IT project manager, what can you possibly list on a resume or when putting together your personal brand to separate you from the rest of the PMPs?