Perhaps when you began your software engineering career, you didn’t imagine that someday you might take on a role at a startup with one primary objective: growth…using your design and development skills to lead engineering teams to create innovative ways to market on the Internet.
From A/B tests to landing pages to viral factors to email and open graph, software engineers are now using their toolboxes to transform marketing.
Nevertheless, there has been a lot of confusion about what growth hacking is and is not. Quicksprout‘s detailed guide to growth hacking does a good job of outlining the past, present, and future of growth hacking and of de-mystifying some of the myths that surround it.
Also, to research some of the job postings out there for growth hackers, check out the latest positions posted on a niche job board set up just for growth hackers.