When it comes to the job search, most professionals seem to understand that networking is the most effective method. However, for them, that usually means meeting people who can tell them about current job openings and hopefully refer them to the employer. In other words, they use networking as a way around the job board posting, maybe, and they submit for the posting with a nice referral. And although it is a step up from just plopping your resume into job board posting after job board posting, it isn’t exactly using networking with positioning, which is a concept we have talked about quite a bit here.
While I advocate for a diversified job search strategy, I also encourage candidates to weigh each job search method based on its effectiveness and their goals. And although I agree that networking is one of the most effective, I know it is rarely as effective as it can be because candidates still fail to target employers and get in front of decision makers at those employers. Employer profiling certainly isn’t an easy process, but it can work quite well if you persevere with it.
Our own, NoNonsense Job Search Agent, Sue, explains a little bit about how we go about using networking to build an Employer Profiling campaign. It’s probably a different kind of networking than most people are used to, and it goes beyond worrying about job postings and online openings: