The Career Referral Engine

John Jantsch wrote a book called The Referral Engine that has been a great resource for us here at ITtechExec. Not only does it highlight how to tap into any business’s dream, happy customers who refer you to other potential customers (and thus saving you loads of precious marketing dollars), but in the end, it helps you build a company that does more than just “sell” a product, hoping to trick someone into buying it; it gives you the satisfaction of knowing that you built a company full of clients who actually look forward to referring you. As I was reviewing Jantsch’s book again recently, I began thinking about how corporate professional could and should apply many of these same principles to their career moves…well before they even start considering their next job search.