If there’s one thing that we hear over and over again in the tech market, it is that the talent pool is lacking. Yet, when job postings come out, I come across candidates who at least on the surface check off all the boxes on the posting.
So what gives?
The following infographic from the Career Advisory Board of DeVry University is interesting. Personally, I think the first item “Not Positioned Right” is a high-priority issue as it speaks to a bigger problem, which is that candidates often think they understand their audience and what matters to them when, in reality, that audience has a different set of priorities.
As we have discussed several times in this blog, understanding the needs of your target market is really at the core of both a successful job search as well as long-term career management.