The Real Skinny: Why You Can’t Succeed in Tech Without Creativity

tech careerThe word “creativity” is highly misunderstood.

What do you think of when you hear it? Finger-painting in kindergarten, perhaps? Or even a marketing executive coming up with a killer ad campaign? The first things that come to mind when we hear the word usually have little or nothing to do with our jobs in the IT and tech sectors. Most of us are guilty of offloading creative responsibility onto others because it’s “not something we’re good at.”

We’re here to tell you that this train of thought is a big mistake.

Creativity is everyone’s responsibility, whether you’re highly technical or not. That’s because it plays a different role in every individual’s life. But what is the common theme amongst all creative people?

That creativity means good ideas — and the know-how to execute them.

(Now doesn’t that sound like something you can do?)

Today more than ever, we are seeing tech businesses leverage creativity to benefit the bottom line as well as the world. Think Google’s self-driving car. Or the way Netflix has revolutionized the way we consume movies and television. These companies leveraged their creativity by addressing real-world problems, trying something new, and taking a risk.

In other words, they were creative.

Creativity means innovation, risk, and newness. It means thinking of solutions nobody has considered before. It means sticking your neck out and taking a leap of faith.

Creativity isn’t a guarantee of success. But successful creative solutions have the power to change the world. And it’s the willingness to take such risks that separates out the best employees from everyone else.

Can you start being creative in your job? Absolutely, no matter what it is that you do. Start by looking at the problems you encounter every day with fresh eyes and daring to ask what if?


About Stephen—-

Stephen Van Vreede is not your average IT/technical résumé writer. He provides career strategy and concierge job search solutions for senior (15+ years) (ITtechExec) and up-and-coming (NoddlePlace) (5-15 years) tech and technical operations leaders. Stephen and his team focus on building simplified, targeted, and certain career move campaigns, be it an external search or an internal promotion. He is co-author of UNcommon with career development leader Brian Tracy (June 2015). Contact Stephen directly at or send him an invite at To see whether Stephen and his team are a good fit for you, take their free (and anonymous) compatibility quiz, Is the ITtechExec Approach a Good Match for You?

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